Customer meetings are so vital for your business and your reputation that a large amount of thought and care needs to be put into them. Many a wedding photographer will feel that showing an easy album of their work is good enough to close a deal. This isn't true, the arena of professional photography is extremely competitive and everything that you do toward enlarging the amount of clients that sign up is crucial.
First you have got to decide where you are going to meet your client. Generally there are 3 choices:
- At your work (or home) address
- At the clients home
- At a neutral location suitable to both of you.
Which you choose will depend upon where you reside and the type of business you run. If you've a studio in a city centre then everybody will come to you. However if you are found out in the country then you may have to go to your customer or meet at a local coffee bar.
If you've got to meet away from home, try to find a location which is quiet, so you can be heard with no interruption and that looks like a quality locale. Find a period of the day when the place is at it's least busy "it is worth phoning the locale previously to check on their quiet times.
If you've got to go to go to the client, try to make sure you take everything you need to sign the deal, including detailed price lists and contracts. If you guarantee to put something in the post, then there is always the possibility that they may change their mind.
When you organize the meeting, try to make certain that all of the decision makers are present. This is frequently family of the bride or groom who might be stumping up for the event.
If the client comes to your house, ensure it is clean, clean and smells fresh. There's little worse than working into somebody's house and feeling that you want to walk right back out again.
If possible run a display on a giant projector or big high definition display. Size does matter and folk will be impressed by the scale of the photographs which they're used to viewing on a little PC screen.
Put lots of work into your display albums "ensure that they are really provoking and show off the specific features you are attempting to emphasise.
Always talk in positive terms about the things which you'll be doing for them. Talk as if you are their chosen shutter-bug. Before they leave "ask for the business "never let them go with a straightforward many thanks. They could have made their call and are willing to sign now "explain that dates are going swiftly and you would love to cover their marriage.
In summation, treat folk with respect and kindness and treat them in the same way you would like to be treated by a 5 start hotel. Remember, you're selling a 5 star service.
First you have got to decide where you are going to meet your client. Generally there are 3 choices:
- At your work (or home) address
- At the clients home
- At a neutral location suitable to both of you.
Which you choose will depend upon where you reside and the type of business you run. If you've a studio in a city centre then everybody will come to you. However if you are found out in the country then you may have to go to your customer or meet at a local coffee bar.
If you've got to meet away from home, try to find a location which is quiet, so you can be heard with no interruption and that looks like a quality locale. Find a period of the day when the place is at it's least busy "it is worth phoning the locale previously to check on their quiet times.
If you've got to go to go to the client, try to make sure you take everything you need to sign the deal, including detailed price lists and contracts. If you guarantee to put something in the post, then there is always the possibility that they may change their mind.
When you organize the meeting, try to make certain that all of the decision makers are present. This is frequently family of the bride or groom who might be stumping up for the event.
If the client comes to your house, ensure it is clean, clean and smells fresh. There's little worse than working into somebody's house and feeling that you want to walk right back out again.
If possible run a display on a giant projector or big high definition display. Size does matter and folk will be impressed by the scale of the photographs which they're used to viewing on a little PC screen.
Put lots of work into your display albums "ensure that they are really provoking and show off the specific features you are attempting to emphasise.
Always talk in positive terms about the things which you'll be doing for them. Talk as if you are their chosen shutter-bug. Before they leave "ask for the business "never let them go with a straightforward many thanks. They could have made their call and are willing to sign now "explain that dates are going swiftly and you would love to cover their marriage.
In summation, treat folk with respect and kindness and treat them in the same way you would like to be treated by a 5 start hotel. Remember, you're selling a 5 star service.
About the Author:
Pixcellence wedding photography are a UK based company. To see additional information on their wedding photography courses, request a brochure from the site.
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