Thursday, October 18, 2018

Tips For Making The Most Of Your Corporate Image From A Los Angeles Business Portrait Photographer

By Gary Morgan


Your corporate image is important. It's not unusual for potential clients to check out the team page on your company's website. This is where they will see you for the first time and have a chance to read about your background and experience. It's critical that you look as professional as possible. A Los Angeles business portrait photographer has some suggestions for creating that all important good first impression.

On the day you are sitting for your photo, you should be especially careful about what you wear. The type of business you are in will dictate your choice is certain ways. There are some things you don't want to wear no matter what kind of business you are in however.

Thin stripes and busy patterns won't photograph well. They can look great in person, but when they are photographed, a moire effect can show up. This becomes much more apparent once a photo is reduced to fit a web page or corporate brochure. Solid colors and simple designs are often your best choices.

You should think about how the photo will eventually be used. Many times corporate photos are changed to black and white images or reduced to be used as thumbnails. These uses will eliminate any subtle variation in color tones in the clothing you're wearing. Your pale pink tie, that looks great against your snowy white shirt in the mirror, will all but disappear in this kind of photo.

If you're in some kind of creative field, where casual clothing is appropriate, be careful about wearing a tee shirt with a logo or image of any kind. If the company photo is a head and upper chest shot, the logo will be probably be cut off anyway. Wildly patterned ties or shirts may not translate well when the picture is reduced.

Professional photographers use heavy duty, high intensity lights when they take formal photos. That can make the posing experience pretty hot. If you start sweating, you will have a shiny face in your photographs, especially along your brow and upper lip. To avoid that, women should consider using a foundation on their faces. Wiping your face with a damp washcloth right before you sit down in front of the camera will help too.

Photographers are always surprised at how many clients come into their studio for formal portraits with their hair a total mess. This is more often the case with women than men because men tend to have shorter hair. Photographers suggest bringing a brush, gel, and hairspray along with you in case you get caught in a gust of wind on the way to the studio. It's important that your hair look immaculate.

Whether or not to wear glasses is always an issue. The experts say you should wear them if that is what you normally do. If you only use them to read or for computer work, leave them off. If you're going to wear them for the picture, they have to be spotless.




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