Saturday, April 9, 2011

Choose The Right Location For Your Next Photo Shoot

By Leigh Cutright


Whether you are marketing and advertising a new product or creating a corporate brochure, the first step to a successful, professional photo shoot is to make sure you are organized.

When searching for a location, try to find a place that offers plenty of natural light. Studio light is easy to manipulate, but it is truly not as good as natural light. Natural light adds a special extra element to your photography, giving it depth and character.

If you can find a place with both natural light and plenty of open space, that is ideal. Urban lofts often are the perfect spot for a photo shoot. If you can find a loft with a large open space and a healthy amount of windows, that might be your best bet.

In addition, a loft probably provides kitchen space and changing or bathroom areas that are essential for a full-day or multi-day project. Try to find a loft that includes wireless internet, proper power distribution and an elevator large enough to accommodate all of your equipment. If the loft building has a freight elevator, that is ideal.

Be sure to visit your space prior to the photo shoot. Measure the space carefully and map out where you want to put props or furnishings. Take shots of the loft or studio when you first visit, as well. That way, even if you change your mind about props you will know the room size and ceiling and window heights. This allows you to make changes easily and quickly.

You don't want to go to a photo shoot unprepared, so make lists of what you need to bring and label all of your equipment. If items are not labeled, your assistants will have a difficult time quickly finding whatever you need. Bring at least two laptops with photo software to the shoot. With more than one computer, you can review your photos, and not have to worry about computer problems.




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