Many photographers make the same mistake as other smaller businesses when it comes to the development of their internet site. They assume that if it is good, then that'll be enough to build traffic and bring in clients. They hire a 'wonderful ' internet site designer who creates a stunning site to showcase their pictures. The internet site is often filled with high res pictures or flash based slideshows, loaded in multi-media effects and they're frequently awfully dissatisfied.
Today there are literally millions of web sites dedicated to wedding photography, typing "wedding photography" into Google returns over 80 million web pages. Why would you new site be put above all these? The better news is that it's feasible to rise up the Google rankings and generate business from the web, it just needs a touch more effort and thought.
There are six stages to success and they are:
1. Consumer Research
2. Website Construction
3. On-Page Optimizatoin
4. Writing Content
5. Building Back-links
6. Tracking Results
To get customers to your site you have to find the keywords that you potential clients are using to search in Google. These keywords need to have a few characteristics; they must be:
i) Business important
ii) Generate High Traffic
iii) Low in Competition
So though you may think the best keyword for a wedding photographer to aim at would be "wedding photography", if we apply the above rules we'll see that there is far too much competition to succeed here and it could take years (if at all) before you are able to rank well for this term. Miles better to find a long term which is still applicable but has a smaller market. If the photographer works in the south of Britain then the term "Wedding Photographer London" could be a lot easier.
The website can then be designed with this in mind and other articles will go into the details in more depth. Once the site is built it will need content in the shape of articles and photographs all relevant to the focused keyword. When this is done the site should be promoted using off-site methods to build links from other sites (Blogs, YouTube, Twitter, Facebook) which may increase it's visibility to Google.
Analytic software like Google Analytics should be installed from day one to track the progress and allow the strategy to be altered based totally on results. The whole process may take many months to generate results, but the end result is really worth the effort.
Today there are literally millions of web sites dedicated to wedding photography, typing "wedding photography" into Google returns over 80 million web pages. Why would you new site be put above all these? The better news is that it's feasible to rise up the Google rankings and generate business from the web, it just needs a touch more effort and thought.
There are six stages to success and they are:
1. Consumer Research
2. Website Construction
3. On-Page Optimizatoin
4. Writing Content
5. Building Back-links
6. Tracking Results
To get customers to your site you have to find the keywords that you potential clients are using to search in Google. These keywords need to have a few characteristics; they must be:
i) Business important
ii) Generate High Traffic
iii) Low in Competition
So though you may think the best keyword for a wedding photographer to aim at would be "wedding photography", if we apply the above rules we'll see that there is far too much competition to succeed here and it could take years (if at all) before you are able to rank well for this term. Miles better to find a long term which is still applicable but has a smaller market. If the photographer works in the south of Britain then the term "Wedding Photographer London" could be a lot easier.
The website can then be designed with this in mind and other articles will go into the details in more depth. Once the site is built it will need content in the shape of articles and photographs all relevant to the focused keyword. When this is done the site should be promoted using off-site methods to build links from other sites (Blogs, YouTube, Twitter, Facebook) which may increase it's visibility to Google.
Analytic software like Google Analytics should be installed from day one to track the progress and allow the strategy to be altered based totally on results. The whole process may take many months to generate results, but the end result is really worth the effort.
About the Author:
Pixcellence are UK based wedding photographers who concentrate on Indian Wedding Photography