DVD and videos are a great marketing resource for any wedding photographer and are heavily under-utilized. Done well they can reinforce and push your brand and contribute to your SEO traffic. It's critical to understand that the making of a DVD slideshow is straightforward and there are a considerable number of different systems available to do this. Once it's been created, it is critical to distribute it in as many different forms and as widely as practical. Let's look at some of the options:
How to Create A Slide Show
There are a number of systems available from different suppliers. For one or two years the market leader was a system called ProShow Gold (for the PC). Mac users have always had wonderful DVD creation tools like Final Cut. However in the last couple of years there's a new (web hosted) DVD system called Animoto. It does not provide all the power and flexibleness of the other systems but this is why it is so good for the bulk of photographers "it's so convenient to use and produces excellent results. Upload your photographs, choose your music and 'BAM ' you've got a stunning slideshow.
Slideshows can be put on your site as marketing demonstrations of your work, they can be burned to DVD and sent out to clients to play on home systems or they can be uploaded to YouTube or other video hosting sites for everybody to see.
Remember, if you upload a video to any site that's not your own, always include an outline of your services and a link pointing back to your site.
Second thing to bear in mind. Always include your company name, webs address, telephone and email address in the slideshow itself "so even if it gets copied and re-used, you info is always visible.
How to Create A Slide Show
There are a number of systems available from different suppliers. For one or two years the market leader was a system called ProShow Gold (for the PC). Mac users have always had wonderful DVD creation tools like Final Cut. However in the last couple of years there's a new (web hosted) DVD system called Animoto. It does not provide all the power and flexibleness of the other systems but this is why it is so good for the bulk of photographers "it's so convenient to use and produces excellent results. Upload your photographs, choose your music and 'BAM ' you've got a stunning slideshow.
Slideshows can be put on your site as marketing demonstrations of your work, they can be burned to DVD and sent out to clients to play on home systems or they can be uploaded to YouTube or other video hosting sites for everybody to see.
Remember, if you upload a video to any site that's not your own, always include an outline of your services and a link pointing back to your site.
Second thing to bear in mind. Always include your company name, webs address, telephone and email address in the slideshow itself "so even if it gets copied and re-used, you info is always visible.
About the Author:
Pixcellence wedding photography are based in London and Birmingham and the majority of their work is Indian wedding photography. See their website for full information.
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