We saw in the 1st article that there are several strategies to generate clients on the web. These are:
- Common listing in the search engines such as Google
- PPC (Pay Per Click) advertising
- Paid advertisements in online websites and directories
In this article we will look at the second of these strategies.
PPC Pay Per Click
This is the way Google makes its cash! You find a target word that you want to rank for and you place an attempt to see if you can 'win ' the privilege to have your ad placed on a Google page. Depending on how competitive the term is, could pay anything from one or two pence to several pounds. The advertisements will appear on the right hand side of the search results for the Google screen. It is vital to recollect that if somebody clicks on your advert then you have to pay Google, even if you don't get a sale from the click!
While it is simple to setup and start a PPC campaign, it is worth doing some Internet research first to make sure that your cash is spent well. By choosing a less competitive terms, you can get more clicks for less investment "more 'bang for your buck ' and don't forget to set affordable daily spend or else you will go broke quickly.
The important thing to remember with PPC work is to test your adverts. It is actually possible to run different advertisements based mostly on different wording and also to modify the landing page where the clicks first go to. By modifying just a few elements of this 'landing page ' you can increase the conversion rate for your campaigns. Here are a few key points:
- Keep the page free from other diversions and debris
- Remove any navigation links that allow the visitor to move away from the page
- Prove a clear 'call to action ' ie tell them obviously what they need to do
- Explain what will happen when they follow this action
- Use Google analysis to follow your different campaigns and modify them based on the results which you get back.
Conclusion: Good way for wedding photographers to quickly create business. Pricey and will be used meticulously. Time expended planning your campaigns and analysing the results will increase your returns seriously.
- Common listing in the search engines such as Google
- PPC (Pay Per Click) advertising
- Paid advertisements in online websites and directories
In this article we will look at the second of these strategies.
PPC Pay Per Click
This is the way Google makes its cash! You find a target word that you want to rank for and you place an attempt to see if you can 'win ' the privilege to have your ad placed on a Google page. Depending on how competitive the term is, could pay anything from one or two pence to several pounds. The advertisements will appear on the right hand side of the search results for the Google screen. It is vital to recollect that if somebody clicks on your advert then you have to pay Google, even if you don't get a sale from the click!
While it is simple to setup and start a PPC campaign, it is worth doing some Internet research first to make sure that your cash is spent well. By choosing a less competitive terms, you can get more clicks for less investment "more 'bang for your buck ' and don't forget to set affordable daily spend or else you will go broke quickly.
The important thing to remember with PPC work is to test your adverts. It is actually possible to run different advertisements based mostly on different wording and also to modify the landing page where the clicks first go to. By modifying just a few elements of this 'landing page ' you can increase the conversion rate for your campaigns. Here are a few key points:
- Keep the page free from other diversions and debris
- Remove any navigation links that allow the visitor to move away from the page
- Prove a clear 'call to action ' ie tell them obviously what they need to do
- Explain what will happen when they follow this action
- Use Google analysis to follow your different campaigns and modify them based on the results which you get back.
Conclusion: Good way for wedding photographers to quickly create business. Pricey and will be used meticulously. Time expended planning your campaigns and analysing the results will increase your returns seriously.
About the Author:
Clwyd Probert is a wedding photographer with Pixcellence who are experts in wedding photography Birmingham and also cover weddings in Britain. See the website for more information.
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