What do you think of when you think of a floor easel? Most people think of the artist's easel, even though they see easels everywhere, every day. The reason why they don't notice them is because they are so effective at doing their job: you notice what is being displayed and not the stand it is being displayed on.
Take a walk down a city street and you are likely to see an outdoor floor easel being used to attract customers into a shop. It may be a sandwich board type stand displaying a cafe's daily special or it may be a more decorative tripod easel advertising a sale on gourmet coffee beans, designer clothes or some other specialty item. While you may not consciously notice it, the style of the easel subconsciously influences your decision to go inside and see what's on offer.
Enticed by the floor easel outside, you enter the premises. There you will see another one. This easel will possibly be directing your attention to a sale rack or promoting a new product line. No matter what it is there to promote, you notice what's advertised or displayed on the floor easel before you take notice of any of the products on the shelves.
What makes the floor easel such an effective display? There are several things that can explain why. For one thing, it is at the perfect height to catch the eye. For another, unlike wall displays, which are flat and two-dimensional, it is three dimensional. For a third, it is portable, so can be placed to best advantage.
Because they can be folded flat and often even collapsed, floor easels are ideal for use as portable displays. They can easily be erected in minutes for a sales meeting. Many of them can be transported by car to a trade show or other large public event. A single, collapsible easel, takes up less space and is lighter than a briefcase, so can be taken anywhere, any time.
It is difficult to enumerate all the creative uses that the floor easel can be put to. A delicately designed easel may stand inside of a fine restaurant and hold a menu for prospective diners to look at. A book store may use an easel to display an expensive coffee table sized book, opened to a particularly eye-catching page. The list of uses is virtually limitless.
Now that you are aware of them, you will probably pay more attention to them when you see the around town. Take an extra minute to look more closely. Notice how the design of the stand has a subtle effect on your perception of the product or business it is there to promote. Take a quick look at the way it is constructed and how easily it can be folded up and stored away. Now that you have taken a good look, wouldn't you agree that you could find a hundred uses for a floor easel in your life?
Take a walk down a city street and you are likely to see an outdoor floor easel being used to attract customers into a shop. It may be a sandwich board type stand displaying a cafe's daily special or it may be a more decorative tripod easel advertising a sale on gourmet coffee beans, designer clothes or some other specialty item. While you may not consciously notice it, the style of the easel subconsciously influences your decision to go inside and see what's on offer.
Enticed by the floor easel outside, you enter the premises. There you will see another one. This easel will possibly be directing your attention to a sale rack or promoting a new product line. No matter what it is there to promote, you notice what's advertised or displayed on the floor easel before you take notice of any of the products on the shelves.
What makes the floor easel such an effective display? There are several things that can explain why. For one thing, it is at the perfect height to catch the eye. For another, unlike wall displays, which are flat and two-dimensional, it is three dimensional. For a third, it is portable, so can be placed to best advantage.
Because they can be folded flat and often even collapsed, floor easels are ideal for use as portable displays. They can easily be erected in minutes for a sales meeting. Many of them can be transported by car to a trade show or other large public event. A single, collapsible easel, takes up less space and is lighter than a briefcase, so can be taken anywhere, any time.
It is difficult to enumerate all the creative uses that the floor easel can be put to. A delicately designed easel may stand inside of a fine restaurant and hold a menu for prospective diners to look at. A book store may use an easel to display an expensive coffee table sized book, opened to a particularly eye-catching page. The list of uses is virtually limitless.
Now that you are aware of them, you will probably pay more attention to them when you see the around town. Take an extra minute to look more closely. Notice how the design of the stand has a subtle effect on your perception of the product or business it is there to promote. Take a quick look at the way it is constructed and how easily it can be folded up and stored away. Now that you have taken a good look, wouldn't you agree that you could find a hundred uses for a floor easel in your life?
About the Author:
If you call for a floor easel for home display or dozens of easels or other display products for business use, Easels And Stands has them all. Take a look at our art easel selections at Easels And Stands online store.
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